226 E. Westminster
Lake Forest, IL 60045

847 234-5884
fax 847 234-5894


9:30-5:00 Monday-Saturday

mailing list:


The Initial Choice is a full service monogram shop since 1981, personalizing the many items we sell as well as those purchased elsewhere. Our normal turnaround is a week with rush service offered to accomodate your time constraints.  The embroidery thread colors and styles shown here are a selection of the most popular. Many others are available–we are just keeping it simple.  We do not currently use a shopping cart as the details of size, color, style, and availability are best handled through a follow-up phone call.  An electronic order form is offered for your convenience so all but the payment can be communicated ahead of time, if desired.